Balanced Antithesis

Just read a fascinating book on speechwriting. It's funny how speechwriting teachers all have their own pet techniques. This particular author teaches by way of JFK, Douglas MacArthur, and Abe Lincoln. Now, JFK and Lincoln are rather consensus choices.

But MacArthur? I'd argue that's controversial.

I'm mostly using this book for a different project, but it may prove useful for the Chiles book.